Earl Honeycutt, John B. Ford, Antonis Simintiras

Sales Management: A Global Perspective


Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force....


Miller, David Miller

Market, State, and Community: Theoretical Foundations of Market Socialism


Can we conceive of a market economy that fulfills the ideals of socialism? Here, Miller provides a comprehensive examination, from the standpoint of political theory, of an economy in which market mechanisms retain a central role, but in which...

Stephan Kudyba, Romesh Diwan

Information Technology, Corporate Productivity, and the New Economy


The authors bring a dual perspective--that of a practicing consultant and that of a professor of economics--to the complex strategic questions facing managers and corporate leaders who want their firms to get the most out of their investments in...

Daniel Jennings, Joseph Boyce

Information Assurance


Written by two INFOSEC experts, this book provides a systematic and practical approach for establishing, managing and operating a comprehensive Information Assurance program. It is designed to provide ISSO managers, security managers, and INFOSEC...

Ronald D. Michman, Edward M. Mazze

The Food Industry Wars


How food marketers make use of key variables--such as innovation, target market, market segmentation, image, and physical, environmental, and human resources--will determine how successfully they sell their products. Michman and Mazze concentrate on...


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