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Scott M. Davis Brand Asset Management : Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management (Paperback))
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." — Phil...
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Sharon Drew Morgen Selling With Integrity: Reinventing Sales Through Collaboration, Respect, and Serving
The New York Times Business Bestseller that teaches sellers to stop selling and listen to the buyer. "Finally, a sales paradigm which supports our spiritual values and lays the foundation for the paradigm shifts occurring in business...
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Anne Rawland Gabriel Start Your Own Vending Business (Entrepreneur Magazine's Start Up)
This guide by the editors of Entreprenuer magazine reveals all the tricks of the trade, including the pros and cons of buying new vs.used machines; how to arrange the best placement for machines, where to get supplies at a discount, how to scout out...
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Charles Cohen, Charles Cohen Corporate Vices, Business Virtues: What to do When Your Corporation is Suffocating
"If you have been wondering over the last few years why much of received business wisdom and management consultant speak seemed to make no sense this book is a must. More Bill Bryson than McKinsey, Charles Cohen picks apart many business myths with...
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Patrick Fanning, Heather Garnos Mitchener The 50 Best Ways to Simplify Your Life: Proven Techniques for Achieving Lasting Balance
Many yearn to right the imbalance in their lives but hesitate to make what they think are radical changes often associated with true simplicity. However, as this book shows, the kind of simplicity that brings real happiness is not about complex...
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